Brand · Website · Lead Funnel
Artisan Woodworks
A complete brand identity, website, and streamlined marketing and lead-generation foundation for a custom cabinetry business.
Project Overview
More than a website rebuild.
Artisan Woodworks needed a more polished digital presence, but the opportunity went beyond replacing an outdated site. I created the brand foundation, visual identity, messaging direction, website experience, customer inquiry path, and online payment flow so the business could present itself consistently from first impression through follow-up and payment.
The final system gives the business an official brand, a clearer marketing foundation, and a more streamlined way to turn interest into real customer conversations.
Brand Foundation
Logo, color palette, visual direction, mission, tone, and core messaging.
Website Experience
WordPress rebuild, project galleries, service presentation, forms, and mobile QA.
Lead Funnel
A clearer path from discovery and trust-building to inquiry, follow-up, and payment.
Business Tools
Stripe Pay Invoice page, branded email assets, auto-reply copy, and client handoff.
Brand Direction
Craftsmanship translated into a visual identity.
My vision was to build a brand that felt connected to the actual craftsmanship behind Artisan Woodworks. Brass and copper-inspired accents reflect the warmth and shine of cabinet hardware, while earthy, natural tones connect back to wood grain, materials, and thoughtfully designed interiors.
The goal was refined but approachable: premium, grounded, warm, dependable, and built to last. Every visual choice was intended to make the brand feel like an extension of the finished cabinetry itself.
Artisan Woodworks
Custom cabinetry · Crafted spacesCustomer Journey
A clearer path from interest to action.
The site was structured as a practical marketing and lead funnel—not just a gallery. Each step helps a prospective customer understand the work, build trust, take the next step, and complete payment more easily.
- Discover
See the quality and range of completed cabinetry work.
- Build Trust
Understand the business, services, craftsmanship, and brand story.
- Inquire
Use a clearer contact flow with working forms and next-step guidance.
- Follow Up
Receive a more consistent branded response and communication experience.
- Pay
Access a dedicated Stripe Pay Invoice page when the project moves forward.
What I Created
One cohesive brand and business experience.
Identity
Logo files, color palette, brand styling, visual direction, and supporting assets.
Messaging
Mission, tone, positioning, service language, calls to action, and customer-facing copy.
Website
Full WordPress rebuild, project galleries, inquiry flow, responsive layouts, and content structure.
Lead & Payment Flow
Contact forms, customer auto-reply copy, branded email signature assets, and Stripe invoice payment page.
Launch Support
DNS and SSL cutover, mobile and link testing, form testing, Stripe testing, and final QA.
Handoff
Organized final assets, client guidance, optional walkthrough, and a practical system they can maintain.
Selected Screens
The finished digital experience.
The Transformation
From a limited online presence to a complete brand foundation.
Before
The business had an outdated digital experience, no fully developed visual identity, limited brand consistency, and no clear online path from project discovery to inquiry and payment.
After
Artisan Woodworks now has a cohesive identity, professional website, organized project presentation, clearer customer journey, working lead capture, branded communications, and an online invoice-payment flow.
Note: Any “before” visual used in this case study is a representative placeholder rather than an archived screenshot of the original site.
Build the Whole Experience
Need a brand and website that work together?
I help small businesses turn scattered ideas into a clear brand, useful website, and practical customer journey.